Emerging markets keen to implement the latest technology
A regional breakdown of the figures suggests that many organisations may be sitting back, waiting to see how digital technology develops. Mark says: “In developed markets we’re finding many organisations aren’t making progress because they want additional assurance around certain aspects of the cloud technology model, whether that’s security, integrity of data, functionality, or the overall financial situation in terms of balancing operating expenditure versus capital expenditure. There is a nervousness about being early adopters.” But while there may be hesitancy in some mature markets, emerging markets are increasingly taking a positive approach and implementing the latest technology. As Mark says: “When you’re coming from a legacy position that is behind markets like EMEA, it’s easier to make the business case. Mature markets are more risk averse and holding off to see how cloud develops.”
Data holds the key to successful business intelligence solutions
More than 30% of respondents have indicated that they plan to invest in business intelligence and enterprise performance management (EPM) solutions, with enterprise resource planning (ERP) also scoring highly at 28.6%. Mark says: “The results are in line with what we expected. Around 50% of the conversations I’m having are focused around organisations that want to employ business intelligence. However, it often comes back to challenges around the quality of data. Organisations know they want business intelligence, but don’t understand what it takes to deliver it, the steps you need to take in creating integrity of data. Similarly, they often don’t understand the possibilities.”
Watch our video exploring the data
What’s the ‘biggest source of inefficiency’ in finance functions?
North America is leading the charge on business intelligence, visualisation and data dashboards, while there is a solid adoption across the globe of EPM tools, such as financial planning, close and consolidation software. Mark says: “The EPM side is reassuring as this is basic ‘housekeeping’. When I go into finance functions the failure to properly embed quality EPM is the largest single source of inefficiency in a finance function. Whether it’s the amount of manual effort taken to close down the month-end or the amount of effort that goes into planning, budgeting and forecasting without really yielding any better quality in terms of the outputs.
“It’s the biggest single source of waste that I see and therefore it’s reassuring that those markets are seeking to address that. We can also see that the US is a bit further down the line, as shown by its lead in business intelligence and advanced analytics.”
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Better business decisions
These survey results back up the points made in How can the finance function seize digital opportunities? article which highlighted the importance of planning, strategy and having a business case. Mark explains: “If you think about what drives an organisation, there are three key areas: people, processes and technology. Together they underpin your strategy, whether it’s strategy for the finance function or your entire organisation. If you align the decisions that are made around technology to your strategy, you’ll make better business decisions.”
Find out more
To find out more about how your company can take advantage of digital opportunities, contact our Grant Thornton team.
*The Grant Thornton International Business Report (IBR) is the world's leading mid-market business survey. The report surveys more than 10,000 senior executives in 37 economies on an annual basis, providing insight into the economic and commercial issues affecting both listed and privately held businesses.
